Privacy, in plain sight.

Scope & who we are

Information Abundance Online (“we,” “us,” or “our”) operates TrafficBlueprint at traffic-blueprint.netlify.app. This Privacy Policy applies to the TrafficBlueprint website, campaign-planning workspace, optional accounts and cloud synchronization, downloadable resources, and related support interactions.

It does not govern third-party websites, offer pages, traffic sources, or services that you choose to visit. Their own privacy policies apply.

Information we collect

The information involved depends on how you use TrafficBlueprint. Not every category applies to every visitor.

Category	Examples and when it applies
Workspace content	Campaign names, offer details, traffic-source selections, budgets, funnel plans, compliance copy, tests, Brand Kit settings, and related inputs. This content is browser-local by default.
Account information	Your email address, optional name, authentication credentials, account identifiers, and session information when you register or sign in.
Cloud workspace data	The campaign and Brand Kit data you choose to synchronize, workspace revisions, default model, and uploaded logo files or their storage identifiers.
Support correspondence	Your email address and the contents of messages you send when requesting help or exercising a privacy right.
Technical and usage data	Page paths, referring pages, browser and device characteristics, screen size, language, approximate location, and analytics session information.

We do not intentionally collect sensitive personal information through TrafficBlueprint. Please do not place passwords, payment-card details, government identifiers, health records, or other sensitive information in campaign fields, backups, logos, or share links.

Local workspaces & backups

Without an account, your campaigns, Brand Kit, default model, theme preference, and local activation checklist are stored in your browser’s local storage. This browser-local information is not uploaded merely because you visit or use the workspace.

• Browser-specific storage: local data does not automatically synchronize across browsers or devices.
• Clearing browser data: clearing site data can permanently remove your local workspace. Keep a backup if the information matters to you.
• Backup files: exports are downloaded directly as JSON files to your device. Where you store or send those files is your choice.
• Local activation history: the product checklist is stored separately from website analytics and is not sent to Umami.

Accounts & optional cloud synchronization

You may create an account to synchronize your workspace across devices. When you enable cloud use, the campaign, Brand Kit, default model, workspace revision, and logo information described above may be transmitted to and stored with our application infrastructure providers.

We use account and session information to authenticate you, associate cloud data with your account, protect owner-only resources, prevent unauthorized changes, and resolve synchronization conflicts. Authentication may use secure, HTTP-only session cookies.

Read-only share links

TrafficBlueprint can encode a read-only campaign snapshot directly into a share link after the # character. The snapshot is part of that link; anyone who receives the complete link may be able to view its contents. Later edits do not change that shared snapshot.

• Share links only with people you intend to receive the campaign snapshot.
• Avoid including confidential, sensitive, or regulated information in a campaign you plan to share.
• Our analytics tracker is configured to remove the fragment before reporting a share-page URL, as described below.

Website analytics

We use Umami Cloud to understand aggregate website usage, such as page views and referral sources. Analytics collection is separate from account authentication and cloud synchronization.

What the analytics service processes

Standard analytics requests can include the requested page URL, page title, referring page, browser language, screen dimensions, website identifier, and technical request information. Umami may process a visitor IP address and browser User-Agent to produce an anonymous session identifier and approximate location. According to Umami’s documentation, the IP address is not stored as a field in the standard analytics session record, although infrastructure or security logs may involve separate processing.

Safeguards configured for TrafficBlueprint

• Production-only measurement: the tracker is restricted to traffic-blueprint.netlify.app.
• URL fragments excluded: content after #, including encoded read-only campaign snapshots, is removed before analytics reporting.
• Search strings excluded: URL query parameters are removed before analytics reporting.
• Do Not Track respected: the tracker is configured to honor supported browser Do Not Track signals.
• No advertising technology: we do not use advertising pixels, session recording, or analytics form-content capture on TrafficBlueprint.

Ordinary page paths can still contain non-descriptive route identifiers. We currently use standard page-view and referral measurement rather than custom events containing campaign names, offer details, or workspace form values. Cookie-free measurement does not necessarily mean that no personal data is processed under every legal definition.

For more information, see Umami’s metric definitions and Umami’s Privacy Policy.

Cookies & local storage

TrafficBlueprint uses browser storage for functions such as saving your local workspace, remembering your theme, maintaining account sessions, and storing the local activation checklist. These technologies support features you request and the security of the service.

Umami analytics does not use analytics cookies to identify TrafficBlueprint visitors. You can control cookies and local storage through your browser. Blocking essential storage may prevent local saving, sign-in, synchronization, or theme persistence from working correctly.

How we use information

We may use information to:

• provide, maintain, secure, and improve TrafficBlueprint;
• save and synchronize workspaces when you request cloud functionality;
• authenticate accounts and protect account-owned resources;
• respond to support requests and privacy inquiries;
• understand aggregate site usage and improve navigation, content, and reliability;
• prevent abuse, troubleshoot errors, and enforce our Terms of Service; and
• send service messages or, where permitted, communications you have requested.

Legal bases where applicable: depending on the processing activity and your location, we may rely on performance of a contract, steps you request before using account features, our legitimate interests in operating and securing the service, compliance with legal obligations, or consent. Where consent is required, you may withdraw it for future processing.

TrafficBlueprint does not currently collect payment-card details directly. If paid subscriptions are introduced, the applicable payment provider and related data practices will be disclosed before those transactions are enabled.

Sharing & disclosure

We do not sell your personal information or share it for cross-context behavioral advertising. We may disclose information only in these circumstances:

• Infrastructure and service providers: vendors that support website hosting, application infrastructure, authentication, storage, security, email delivery, and analytics, including Netlify and Umami Cloud.
• At your direction: when you download a backup, send a share link, export a document, or otherwise choose to disclose information.
• Legal and safety reasons: when reasonably necessary to comply with law or protect rights, users, security, and the service.
• Business transfers: in connection with a merger, financing, reorganization, or transfer of assets, subject to appropriate confidentiality and legal requirements.

Third-party traffic sources, affiliate networks, offer owners, and external websites are independent services. Information you provide directly to them is governed by their policies, not this one.

Data retention

We retain personal information only as long as reasonably necessary for the purposes described in this policy, including providing account features, maintaining security, resolving disputes, and meeting legal obligations.

• Local workspace data and backups remain on your devices until you delete them or clear browser storage.
• Cloud workspace and account data are generally retained while your account remains active and as needed afterward for deletion, security, backup cycles, and legal requirements.
• Analytics and operational records are retained according to our configuration, operational needs, and the applicable provider’s retention practices.
• Share-link snapshots remain readable to anyone with the complete link even if you edit or delete the original campaign.

Data security

We use reasonable administrative and technical safeguards appropriate to the service, including HTTPS, security headers, authenticated workspace APIs, owner checks for account resources, and restricted session access. We also minimize analytics URL data by excluding fragments and query strings.

No online service, browser storage mechanism, or transmission method is completely secure. You are responsible for protecting your devices, account credentials, downloaded backups, exports, and share links.

Your rights & choices

Depending on your location, you may have rights to request access, correction, deletion, or portability of personal information; object to or restrict certain processing; withdraw consent; and appeal a decision about a privacy request. These rights may be subject to legal exceptions and identity verification.

• Local data: use the in-app backup controls, browser settings, or site-data controls to export or remove local information.
• Analytics: enable a supported Do Not Track setting in your browser.
• Sharing: do not distribute a complete share link to anyone who should not see its snapshot.
• Marketing: use the unsubscribe method in an optional marketing message or contact us.
• Account and cloud data: contact us to request access, correction, export, or deletion, subject to verification and applicable law.

We will respond within the timeframe required by applicable law. You may also have the right to complain to your local data-protection authority.

International data transfers

Information Abundance Online is based in the United States. If you access TrafficBlueprint from another country, your information may be transferred to, stored in, or processed in the United States and other locations where our service providers operate. Data-protection laws in those locations may differ from those in your jurisdiction.

Where required, we will use an appropriate legal mechanism for international transfers.

Children's privacy

TrafficBlueprint is a business and marketing-planning tool not directed to individuals under 18. We do not knowingly collect personal information from children. If you believe a child has provided personal information to us, contact us so we can review and take appropriate action.

Changes to this policy

We may update this Privacy Policy as TrafficBlueprint, our providers, or legal requirements change. The “Last updated” date identifies the current version. Material changes may be communicated through the website, the application, or another appropriate channel.

We encourage you to review this policy periodically, especially before enabling new account, synchronization, sharing, analytics, or payment features.

Contact us

For questions about this policy or to exercise a privacy right, contact Information Abundance Online. Please do not email account passwords or sensitive campaign information.

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